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FINDING DISTRIBUTORS &
COMMISSION AGENTS.
For
reasons such as: (Survival, Matching the competition,
Spreading risk, Or above all increasing turnover and
profit.) you have decided to export, to make your Company
International. We both agree that the best way to start is
to find an Agent or Distributor in each Country targeted.
Making new sales in unfamiliar territories might involve
costly advertising campaigns, extra staff or devoting
precious executive time.
BUT ! It is
vital to choose the right Distributor from the start for two
main reasons:
1. The ratio
in sales volume and profit for your Company between the best
Distributor and a fairly good one can be 5 to 1 !
2. A bad
Distributor could destroy in a couple of months, the image
of your product or service, tarnish your Company reputation,
and dash your hopes for many years
Of course
you could search for the best Distributor yourself. However
to guarantee success the first time, it is better to use a
specialised firm such as B.A.G International to conduct a
systematic search to find " THE " Distributor or Agent your
Company really needs.
In some small
markets, competent Distributors are not easy to find, and
there is always a risk that the one who looks best is
already committed to a competitor and is only showing
interest in your product for the sake of market
intelligence. At B.A.G we have a special procedure to avoid
this situation. With regard to your product or service, we
will make, after our special search, a synthesis of the
different elements inherent in candidate Companies such
as:
- Size,
from a one man band to a National Company.
- Balance
of IT, E-commerce and Human to Human sales force.
- Fields
of their usual business.
- Commercial and technical
strengths.
- Their
Customers'opinion, as to image and reputation.
- Credit
rating.
- And very
often a deciding factor, the quality of key people in
these Companies.
HOW
AND WHERE TO START?
If you would like a
quote, without obligation, send us the quotation request
form, with as much information as possible, attached to
commercial and technical brochures of the product/service
you wish to export. Within a week of receiving your enquiry,
we shall send you a quotation by fax or E-mail.
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